Are you a small business without access to a full marketing and design team?

Here are 6 marketing, graphics and design tools for your small business.

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As a business owner these days, you have access to a huge variety of different online, digital and social channels for sharing your marketing message. And that’s great news for spreading the word about your brand. 

But if you're a small business without access to a full marketing and design team, how do you make your content look great – and give it that professional look? 

Today’s business app stores have a wide range of tools for improving your design, photography, video content and your email marketing. And many of these marketing-focused apps are well within the budget of the average small business or startup – some are even free!  

Here are 6 ideas to get you started: 

• Canva or Crello – offer free design tools and easy-to-use templates for creating high-quality graphics that give your brand a professional edge. When your budget is tight you can quickly produce well-designed content that definitely looks the part. 

• Unsplash – is a stock photo site where professional and amateur photographers share royalty free photos for you to use in your marketing. Having great photos for your website and marketing materials is a must!

• Pixlr  – is a free online photo editing tool that works like a cut-down version of the ubiquitous Adobe Photoshop. It's important to edit and save your photos in the right sizes and formats for social media and web usage. Load up your shots and quickly crop, resize, edit and polish your photos to achieve the very best results. 

• WordPress or Wix  – both offer hassle-free, template-driven ways to set up a great-looking website for your business. A good website is crucial to marketing your business, here you can easily set up a basic, functional website on your own with very minimal time and effort. 

• Adobe Spark or Biteable  – offer templates, fonts, transitions and ways to personalise your video content. Video is fast becoming the channel of choice for content marketing, so making your business videos look good is important.

• MailChimp or Constant Contact – offer email marketing solutions that give you the foundations for sending out well-designed, professional marketing emails and newsletters to help keep in touch with your loyal customers and followers.
  

Making your business and your brands stand out is a challenge in the crowded small business market. We hope these tools can help with your marketing.

If you need extra support or information, we can help with your business planning and knowing your numbers! Get in touch to find out how.